This manual was created during different training courses that were held as a part of the Open Campus project (in Zadar, Croatia, Warsaw, Poland, and Strasbourg, France), discussed in local communities and supported by experts. The manual is divided into several chapters: What is advocacy; Social media, Planning of campaign, Producing content, Networking, Offline activities, Results and evaluation of the campaign. We have prepared also several annexes for you: Internet Governance, Storytelling, Liquid Democracy, Clicktivism.